Do you have a social media policy? If you do, is it effective?

Join us for lunch and a webcast "Crafting an Effective Institutional Social Media Policy" to create a unified approach to social media communication so that your message or brand doesn't get lost, diluted or misused.

WHAT YOU WILL LEARN

Why a social media policy is critical to your institution
What content, privacy, freedom of expression, and legal issues need to be considered when crafting a policy
How to manage your presence: Who should be in charge of policy and why?
Review of effective strategies for assessing policy once it is implemented
Review of successful policies at other institutions

WHO SHOULD ATTEND

This webcast is designed for communications, marketing, alumni relations, institutional advancement, and admissions professionals who need guidance on how to manage the social media presence for their institution.

INSTRUCTORS

Andrew Careaga, Director of Communications, Missouri University of Science and Technology
Teresa Valerio Parrot, Vice President, Higher Education, Widmeyer Communications

11-11:30 a.m.                    Registration and networking

11:30 a.m.                         Buffet Lunch begins

Noon-1:30 p.m.                 Webcast

1:30-2 p.m.                        Discussion